New range for local now available in MACE

Leading convenience retail group Musgrave Northern Ireland has today announced a £14 million investment in local produce with the launch of a new own-label range, which has been developed especially for Mace, SuperValu and Centra.

Good Food Locally Sourced comprises a range of almost 150 products, offering a variety of everyday wholesome tasty food, including meat, poultry and meal solutions - all sourced from local suppliers across the island of Ireland.

Brought to market in partnership with suppliers including McAtamney’s Gourmet Kitchen in Portglenone and Doherty and Gray in Ballymena, the new range delivers convenient products to Northern Irish customers at the great value the retail brands are well known for and will be made available to more than 200 stores.

Customers nationwide can shop the range from 6th May, enjoying a selection of meat cuts, as well as delicious readymade offerings such as lasagna, pies and bakes. Global cuisine influences include the popular honey chilli chicken, chicken tikka masala and an NI favourite - the peppered chicken stack – all with the quality assurance of local.

Julie Cherry, Trading Director at Musgrave NI said: “Good Food is an authentic promise of taste, quality and value, while Locally Sourced makes an equally important promise that the range is sourced from here”.

“Our investment to bring Good Food Locally Sourced to market reflects our already firm commitment to supporting local producers and suppliers – we spend £166 million annually on local food and drink, we work with 3,000 local farmers and 240 local food and drink suppliers, and stock over 4,500 local products across our stores”.

The launch will be supported with in-store POS, mix & match promotions, and a through-the-line marketing campaign including OOH advertising, TV and radio.

Good Food Locally Sourced will be available to purchase from 6th May 2024 and will be available from Mace, SuperValu and Centra stores.

For more information click here.